diff --git a/resources/lang/en.json b/resources/lang/en.json
index ec2d35af2..aefb0e8c3 100644
--- a/resources/lang/en.json
+++ b/resources/lang/en.json
@@ -398,7 +398,8 @@
     "per_day": "/day",
     "rare": "Rare",
     "soft": "Caps",
-    "uncommon": "Uncommon"
+    "uncommon": "Uncommon",
+    "usd_value": "Value: {usd}"
   },
   "difficulty": {
     "difficulty": "Nation difficulty",
diff --git a/src/client/components/CosmeticButton.ts b/src/client/components/CosmeticButton.ts
index 8084b3395..8f04104ff 100644
--- a/src/client/components/CosmeticButton.ts
+++ b/src/client/components/CosmeticButton.ts
@@ -306,6 +306,10 @@ export class CosmeticButton extends LitElement {
     const isSkin = type === "skin";
     const isOwnedSubscription =
       type === "subscription" && active.relationship === "owned";
+    // Equivalent USD value at 20 plutonium = $1.00, shown only for items that
+    // can't be bought directly with money but can be bought with plutonium.
+    const usdValue =
+      !c?.product && priceHard !== undefined ? priceHard / 20 : undefined;
     // Switching tiers shows "Switch"; a first-time subscribe shows price only.
     const dollarLabelKey =
       type === "subscription" && this.userHasSubscription
@@ -357,6 +361,7 @@ export class CosmeticButton extends LitElement {
                 .rarity=${c!.rarity}
                 .colorPalette=${active.colorPalette?.name}
                 .showAdFree=${isPurchasable}
+                .usdValue=${usdValue}
               ></cosmetic-info>`
             : nothing}
 
diff --git a/src/client/components/CosmeticInfo.ts b/src/client/components/CosmeticInfo.ts
index 88a9aba6d..edd07f5ea 100644
--- a/src/client/components/CosmeticInfo.ts
+++ b/src/client/components/CosmeticInfo.ts
@@ -25,6 +25,10 @@ export class CosmeticInfo extends LitElement {
   @property({ type: Boolean })
   showAdFree: boolean = false;
 
+  /** Equivalent USD value; only set for plutonium-only items. */
+  @property({ type: Number })
+  usdValue?: number;
+
   createRenderRoot() {
     return this;
   }
@@ -61,6 +65,13 @@ export class CosmeticInfo extends LitElement {
                 ${translateText("cosmetics.adfree")}
               </div>`
             : nothing}
+          ${this.usdValue !== undefined
+            ? html`<div>
+                ${translateText("cosmetics.usd_value", {
+                  usd: `$${this.usdValue.toFixed(2)}`,
+                })}
+              </div>`
+            : nothing}
           ${this.colorPalette
             ? html`<div>
                 ${translateText("cosmetics.color_label")}